Continuing from previous post…
7. Have a Killer Introduction
There are two ways you can write your product introduction. You can write it as the first thing before writing your product content, or you can write the product content and once you are through, you can go back and write the introduction. Either way, choose the method that you prefer.
The introduction part of your content sets the tone of the product. It is the first thing your customer reads after they make the purchase or before they begin reading chapter one of your digital product. That’s why it is important to take your time to come up with a compelling introduction to capture the attention of your reader.
If you want to hit the ground running, your first paragraph of your introduction should be captivating and interesting to the extent that they will find themselves wanting to read on and on. Your introduction should give the general view of your product – it serves as a summary of what the customer will find in your product. In fact, it is more of a movie trailer.
You might ask “Why should I care if the reader reads my content or loves it? After all, I convinced them to buy it in the first place.” However, by offering a great, compelling intro, they will become die-hard readers of any of your future projects.
They will open your emails because they want to know what you have in store for them. It will also make them buy your products in future because they know that you will deliver great value.
Another reason you need to come up with a great product that captivates your readers is because you never know which of your readers may become your next great affiliate. The better your product is, the more affiliates it will attract, and the more sales you will make and the more subscribers you will get on your mailing list.
Therefore, irrespective of the way you come up with the introduction of your product, make sure it’s great – as that’s what dictates whether your product will be well received or not. The introduction sets the tone of your whole work.
8. Make Use of Headlines
Studies have found that web users tend to read about 25 percent of what is on web pages and about 50 percent of what is in an e-course or eBook. Conversely, over 90 percent of headlines and subheadings used in these web pages are read by readers. This should tell you what captures the minds of the readers the most – it is the headlines. Therefore, use headlines and sub-headlines liberally throughout your content.
You can either use subheadings when you are working on your project, or you can include them when organizing your work. Your headlines should be compelling, as they are the things that attract your web visitors to read further, or a video watchers to continue watching.
You are more knowledgeable about your topic than
97 percent of the people out there.
So, how do you write headlines in videos? If you are doing Camtasia videos, you can use the headlines in your slides. For those using screenshots, you can also use slides with headlines. If you are doing a headshot video, you can place your headlines on note cards of your camera or on a whiteboard. You can say them to put more emphasis or add them when editing your video.
9. Tell Stories
Stories make your content relatable. Therefore, whenever possible use stories to illustrate your points. You can go through your product outline and look for areas you can use stories to get your points across in a better way. Stories make it easier for people to remember your points.
10. Believe in Yourself
At times, worries can set in during the creation process of your product, with your mind telling you that you are no expert and there are better people than you in your field.
If you find yourself feeling inadequate, just go online to a news site or open a newspaper. Look at the news stories and ask yourself, ‘do these people featured in these news stores know what I know about this product?’ In almost all the cases, the answer will be a no. This means you are an expert in what you do. You are more knowledgeable about your topic than 97 percent of the people out there. Therefore, stop doubting yourself and work on your project with confidence.
11. Remember to Follow Your Outline
For instance, if you are writing something to do with farming organic vegetables on a parcel of small land but then you find yourself diverging and writing something different from organic farming.
Consider if the information you are providing fits your product. If it doesn’t, keep it aside for some other time. It might still work for a non-organic info product. However, if your new chapter is about growing organic flowers, you can keep that information somewhere near the end. It might even act as an entirely separate bonus.
12. Add Lots of Pictures, Graphs, and Illustrations – It Helps Illustrate What You are Teaching
It is much easier for people to learn what you are trying to convey to them when they can see it. Moreover, making your work more visual grabs more of your audiences attention and gets them reading your content. So don’t shy away from using more graphs, pictures, and illustrations as long as it helps convey your information.
13. Edit Your Product
Once you are done writing, allow yourself a few hours – let’s say 24 to 48 hours and then come back and edit your work. As you go through your work, try and locate anything that may be challenging for your audience to understand. Use simple words in such places so that your information can become simpler and clearer to your audience. Also, do away with anything that may appear irrelevant to you.
Tips for Editing: Put yourself in the shoes of the intended audience reading your content for the first time. Would you immediately understand what the content is trying to say? Would you be bored? Is there anything missing?
Refrain from using long sentences that have more than 25 words. Do away with long phrases that only serve to bulk your work up and replace them with short, precise phrases. Break your work into small pieces that are easily manageable and have spaces in between.
14. Choose a Layout for Your EBook
There is a whole book written on how to choose a good layout for your EBook. So instead of trying to cover it here, you can simply do a Google search to find the one that suits you best.
15. Go into Beta
The next thing you should do is pick a few people you know that might be interested in your work. Let them go through your book and let you know what they think about it. In addition, go through the book once again and edit any grammar or typo errors while also making any necessary corrections. Make these corrections based on your feedback.
16. Sit Back
At this point, you can now sit back and relax. You have just created a top-notch, killer info product.
17. Don’t Relax for far Too Long – It is Now Time That You Get into the Market
After creating the information that will easily get the attention of your audience, it is now time to get it into the market and get it to them. Write sales letters, contact affiliates, add bonuses, and email your list. You know the drill associated with internet marketing.
18. Rinse and Repeat
It should get a little bit easier for you to make an info product every time you create a new one from here on out. In fact, as time goes by you will find yourself having lots of ideas on what to write. After all, you are now an expert when it comes to creating a killer info product.
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